CertificationAnswers

 

Quality Score on Google search is evaluated

 

A) every 48 hours

 

B) Every time someone does a search that triggers your ad

 

C) none of these answers is correct

 

D) every 24 hours

 

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

 

 

• A) also appear in the ad text
• B) have low maximum cost-per-click (CPC) bids
• C) appear in another campaign within the account
• D) appear in a users search query

 

Which best describes keyword contextual targeting?

 

• A) Ads are targeted to groups of websites based on their site categories

 

• B) Themes of selected placements determine related websites where ads will appear

 

• C) Ads are targeted only to websites related to specific businesses

 

• D) Themes of keywords are matched to relevant content on websites where ads will appear

 

https://www.youtube.com/watch?v=GPs_x-ThXCQ

 

 

 

Why should you avoid adding duplicate keywords across ad groups?

A) Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs

 

B) None of these options are correct

 

C) Identical keywords are not allowed in AdWords and your ads will be disapproved

 

D) Identical keywords compete against each other, and the better-performing keyword triggers your ad.

 

A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

 

 

• A) Portuguese
• B) Spanish
• C) Bilingual
• D) English

The Opportunities tab with AdWords can be used to:

 

 

• A) Create and edit campaigns, ads, keywords, and campaign settings
• B) See an overview of how your campaigns are performing
• C) Find account reporting tools that will help you manage your daily budget
• D) Find keyword, bid, and budget ideas that can help improve your campaign performance