CertificationAnswers

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

 

 

• A) has used CPM pricing before
• B) is only opted into the Google Display Network
• C) has never used CPM pricing before
• D) is only opted into the Google search and the Search Network

When a campaign is showing as “Pending” within AdWords, it is:

 

 

• A) Inactive because it is past its scheduled date
• B) Active, but showing ads only occasionally due to budget constraints
• C) Inactive because your prepaid account balance has run out
• D) Inactive but scheduled to begin at a future date

Which is a benefit of AdWords for search marketing?

 

 

• A) Increase position in organic search results
• B) Acquire potential qualified customers
• C) Understand how customers navigate websites
• D) Collect contact information automatically from potential customers

Which can be controlled at the ad-group level of an AdWords account?

 

 

• A) Daily budget
• B) Placements
• C) End dates
• D) Geographic targeting

 

Location extensions can:

 

A) help show product information in a visual manner within your ad unit

 

B) help exclude locations where you do not have available stores.

 

C) help reduce your CPC bids depending on the location of a user

 

D) help nearby consumers find or call your nearest storefront

 

The main goal of automatic cost-per-click (CPC) bidding is to

 

 

• A) generate as many clicks as possible within an advertisers target budget
• B) achieve the target ad position specified by the advertiser
• C) generate as many conversions as possible within an advertisers target budget
• D) achieve the target average CPC specified by the advertiser