CertificationAnswers

Jamie Is Part Of The Content Marketing Team For Fitstuff, A Sports Shop. The Content He’s Producing Needs To Appeal To New Customers, As Well As Provide Extra Value To Existing Customers. Which Of The Following Content Would Appeal Best To Both Audiences?

• (A) List of the top 10 sports equipment outlets/shops
• (B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
• (C) 10% discount vouchers for all new customers
• (D) A blog about the store’s recycling scheme for old trainers

 

Explanation:

If Jamie wants to produce content that appeals to both new and existing customers, I would recommend that he choose option B: a competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes. This content is likely to appeal to both audiences because it encourages engagement and participation, while also providing an incentive for people to shop at Fitstuff. Additionally, it’s more likely to be shared on social media and other platforms, which can help Jamie reach more people.

 

 

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

• A Site speed and usability
• B Keywords and metadata
• C Image size and navigation
• D Site speed and visual appearance

 

Explanation:

Site speed and visual appearance are the two elements that you should look to optimize for improved SEO performance when more and more users are using mobile to look at websites.

 

 

Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?

• A A business that operates from a specific geographic location
• B A business that is within a 5km radius from the customer
• C A business that has existed within a community for more than 5 years
• D A business that only provides a service based product

 

Explanation:

A local business is a business that operates from a specific geographic location.

 

 

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?

• A Optimised for different devices
• B Visually engaging
• C Full of relevant information
• D Text heavy

 

Explanation:

Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t optimized for different devices.

 

 

When trying to promote your business locally, what three key bits of information should be present in your directory listing?

• A Business name, address, phone number
• B Personal name, business name, postcode
• C Name, PO box, freephone number
• D Business name, CEO, company registration number

 

Explanation:

When trying to promote your business locally, the three key bits of information that should be present in your directory listing are your business name, address, and phone number.

 

 

Which search query would trigger an ad based on this keyword: [London portrait photographer]?

• A Portrait photographer London
• B London photographer
• C London portrait photographer
• D Photographers in London

 

Explanation:

The search query that would trigger an ad based on this keyword: [London portrait photographer] would be London portrait photographer.