CertificationAnswers

 

If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

• A Website’s homepage
• B Order confirmation page
• C Order form page
• D Contact us page

 

Explanation:

If you want to track a completed order in your website, a proper place to add the conversion tracking code would be the order confirmation page.

 

Alex Is A Mechanic Who Owns A Small Garage. He’s Also A Keen Blogger, And Writes Great Posts About His Passion: Cars! He Thought His Blog Would Attract More Car Lovers To His Garage, But So Far His Blog Posts Are Not Very Popular And Are Rarely Shared On Social Media. He Has Researched How To Improve The Blog And Now Has A Number Of Actions He Can Take, But Is Unsure Which Should Come First. Can You Help Him By Arranging The Following Actions Into The Correct Order?

The correct order is:

• (1) Find out who his audience is
• (2) Segment his audience into groups
• (3) Create specific content targeted to these audience profiles
• (4) Publish the content and promote it to his audience

 

Explanation:

If Alex wants to improve his blog and attract more car lovers to his garage, it’s important that he takes a strategic approach. Here’s the correct order for the actions you’ve listed:

1. Find out who his audience is
2. Segment his audience into groups
3. Create specific content targeted to these audience profiles
4. Publish the content and promote it to his audience

By following these steps, Alex can create content that’s more likely to resonate with his target audience and be shared on social media.

 

 

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

• A Quotation marks
• B Apostrophes
• C Italics
• D Square brackets

 

Explanation:

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using quotation marks.

 

 

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

• A Alongside them
• B Below them
• C On the next page after them
• D Above them

 

Explanation:

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear above them.

 

 

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

• A prevent
• B secure
• C increase the chance of
• D decrease the chance of

 

Explanation:

When optimizing SEM campaigns, negative keywords prevent your ads from appearing when people search for things that aren’t relevant to your business.

 

 

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

• A Drive more traffic to your website
• B Target more people in different areas of the world
• C Ensure people see relevant ads that relate to their search query
• D Stop using negative keywords

 

Explanation:

If you divide your search engine marketing account into relevant campaigns and ad groups, you can ensure people see relevant ads that relate to their search query. This can help improve your click-through rate (CTR) and Quality Score.