CertificationAnswers

 

Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

• use online tools to help you understand where there’s a strong demand for your products
• move the whole business to that country
• replicate your current business in as many countries as possible
• buy new domains for the country

 

Explanation:

When considering expanding a business internationally, the best place to start is to use online tools to help you understand where there’s a strong demand for your products. This will help you identify which countries are most likely to be profitable for your business and which ones may not be worth pursuing. Once you have identified these countries, you can then begin to develop a strategy for entering those markets and growing your business internationally.

 

 

Analytics can help optimise your website for which of the following?

• For different devices, navigation & search
• For different devices & social media profiles
• For email templates & social media profiles
• For navigation, search & video campaigns

 

Explanation:

Analytics can help optimise your website for different devices, navigation & search. Therefore, option A is the correct answer.

 

 

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

• SEM advertising
• Social advertising
• Retargeting
• Email campaigns

 

Explanation:

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is retargeting. Therefore, option C is the correct answer.

 

 

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

• Build an online store with an integrated payment system
• Set up a web-based money transfer software like PayPal
• Invest in a new website platform
• Use other platforms such as eBay or Etsy

 

Explanation:

When looking to introduce e-commerce functions to your website, the best first step would be to set up a web-based money transfer software like PayPal. Therefore, option B is the correct answer.

 

 

We use them every day, but what is the overall purpose of a search engine?

• A To position websites based on how popular they are
• B To display websites in a random order to increase site traffic
• C To ensure every business gets an equal number of site visits
• D To help the user find the most relevant answer to their query

 

Explanation:

The overall purpose of a search engine is to help the user find the most relevant answer to their query. Search engines use complex algorithms to analyze web pages and provide users with the most relevant results based on their search query. By providing users with relevant results, search engines can help users find the information they need quickly and easily.

So the answer to your question is D – To help the user find the most relevant answer to their query.

 

 

What’s the first step in the search engine optimisation process for your website?

• A Off-site optimisation
• B Keyword research
• C Writing fresh content
• D Setting an ad budget

 

Explanation:

The first step in the search engine optimization process for your website is keyword research. Keyword research involves identifying the keywords and phrases that your target audience is using to find information related to your business. By understanding what keywords and phrases your target audience is using, you can optimize your website’s content to better match their needs and improve your chances of ranking higher in search engine results pages (SERPs).

So the answer to your question is B – Keyword research.