CertificationAnswers

To improve your website’s SEO performance, when should you consider updating your SEO plan?

• A When you write a new blog post
• B When you have a sale or promotion
• C When you add a new service or product
• D When you employ new staff

 

Explanation:

To improve your website’s SEO performance, you should consider updating your SEO plan when you add a new service or product. By adding new services or products to your website, you can create new opportunities to target specific customer needs and improve your chances of ranking higher in search engine results pages (SERPs).

So the answer to your question is C – When you add a new service or product.

 

 

What is the term we use to describe how search engines categorise each piece of content?

• A Listing
• B Crawling
• C Indexing
• D Ranking

 

Explanation:

The term we use to describe how search engines categorize each piece of content is indexing. When search engines crawl the internet, they scan web pages and index their content so that they can provide relevant results to their users. By indexing web pages, search engines can build an index of web pages that they can use to provide relevant results to their users.

So the answer to your question is C – Indexing.

 

 

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

• price
• hierarchical
• a constantly changing
• alphabetical

 

Explanation:

When you are considering the layout of the product pages, it is important to put them in hierarchical order. Therefore, option B is the correct answer.

 

Fill the blank: ‘Search engines _________ the internet to discover content.’

• A index
• B crawl
• C investigate
• D rank

 

Explanation:

Fill the blank: ‘Search engines crawl the internet to discover content.’ When search engines crawl the internet, they use automated software called crawlers or spiders to scan web pages and index their content. By doing this, search engines can build an index of web pages that they can use to provide relevant results to their users.

So the answer to your question is B – crawl.

 

 

When using a search engine, what is the name of a word or phrase somebody types to find something online?

• A Search phrase
• B Search term
• C Search query
• D Search word

 

Explanation:

When using a search engine, the name of a word or phrase somebody types to find something online is called a search query. A search query is a request for information that a user enters into a search engine. By entering specific keywords or phrases into a search query, users can find relevant information that meets their needs.

So the answer to your question is C – Search query.

 

 

When trying to increase the product sales on your website, one way to achieve this is to_________?

• send multiple follow up emails once a purchase has been made
• show them remarketing ads with a variety of products
• provide the customer with relevant suggested purchases
• include a pop up on your website that they have to action before continuing

 

Explanation:

When trying to increase the product sales on your website, one way to achieve this is to provide the customer with relevant suggested purchases. Therefore, option C is the correct answer.