CertificationAnswers

Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?

 

• Posts
• AdWords
• Messaging
• Website builder

 

 

Match each of the following conversion metrics that you can use to view conversion data with the correct description.

 

1. Conversion rate (Conv. rate)
2. Cost per conversion (Cost/conv.)
3. Conversion value per click (Conv. value/click)
4. Conversion value (Conv. value)
5. Conversion value per cost (Conv. value/cost)

 

Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column (2)

Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions (5)

Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views (1)

Is the sum of conversion values for your “Conversions.” You have to enter a value for your conversion actions (4)

Is your total conversion value divided by the number of eligible clicks (3)

 

 

Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?

 

• 24 hours after the purchase, to ensure payment is processed
• Never, since the last interaction was with Facebook
• The day the ad is clicked
• The day the purchase is made

 

 

Which of the following attribution models uses machine learning to evaluate individual customer paths?

 

• Data-driven
• Last interaction
• Linear
• Time decay

 

 

Which three of the following actions can improve your conversion rate?

 

Select All Correct Responses

• Don’t use negative keywords
• Use negative keywords to further refine audience traffic
• Use specific keywords for better conversion rates
• Use the Search Terms report to reach the right customers

 

 

What can be used to customize how the data is tracked in the Conversions column?

 

• Auction Insights report
• Custom tables
• Include in Conversions setting
• Modify Columns setting