CertificationAnswers

Which targeting option is best for influencing consideration?

 

• Custom Affinity
• Custom Intent
• Demographics
• Remarketing

 

 

Which targeting option is best for achieving brand awareness?

 

• Affinity
• Custom Intent
• In-Market
• Remarketing

 

 

What two types of remarketing can be used on Google Display ads?

 

Select All Correct Responses

• Custom remarketing
• Dynamic remarketing
• Email remarketing
• Standard remarketing

 

What are the three marketing objectives that can be met via targeting on Google Display ads?

 

Select All Correct Responses

• Build awareness
• Drive action
• Generate buzz
• Influence consideration

 

Match each auto-bidding strategy to the right campaign goal.

 

•  1 – Target Impression Share
• 2 – Target CPA
• 3 – Maximize clicks
• 4 – Target ROAS 

 

• Traffic (3)
• Revenue (4)
• Visibility (1)
• Conversions (2)

 

Which of the following is not a component of Google Display ads’ value proposition?

 

• Intent
• Machine learning
• Performance
• Search