CertificationAnswers

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand.

Why are Showcase Shopping ads the right choice for Susan?

 

• They appear as full-page ads when a potential customer uses the phrase “artisan bread.”

 

• They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.

 

• They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

 

• They generate discount codes as a potential customer clicks a photo.

 

You use Google Shopping ads to promote customer engagement with your products.

How can this increase your business’s presence in searches?

 

• Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.

 

• Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.

 

• Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.

 

• Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

 

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

 

• Ensure the entire range of products is available in-store.

 

• Allow shoppers to buy online and pick up at the store.

 

• Provide free refreshments in-store.

 

• Provide opening hours, locations, and stock levels.

 

• Allow shoppers a 28-day trial period.

 

Where can Shopping campaign ads appear on desktop search results pages?

 

• Only at the top or to the right of search results.

 

• Only at the top of the search results.

 

• At any position within the search results.

 

• Only at the top and bottom of search results.

 

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google.

What does Rhonda need to run a successful Local Inventory ad?

 

• Steeply discounted pricing

 

• Up-to-date product availability

 

• Curated lifestyle pictures

 

• Unique copy that differentiates her brand

 

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

 

• Image

 

• Price-per-click

 

• Material

 

• Price

 

• Keywords