CertificationAnswers

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base.

Why is a Showcase Shopping ad the right choice for Chris?

 

• It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.

 

• It directs potential customers to a brick-and-mortar store near them.

 

• It includes only the lowest-priced product for the search term, which drives new clicks.

 

• It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

 

Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products.

How can Smart Shopping campaigns help Peter with his sales?

 

• By promoting only Peter’s best-selling products.

 

• By automating bidding and ad placement across networks.

 

• By providing a daily e-mail listing recommendations for change.

 

• By generating animated versions of the product images.

 

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs.

How can Smart Shopping campaigns help George get the results he needs?

 

• Smart Shopping campaigns can buy a permanent ad slot on a website.

 

• Smart Shopping campaigns automatically produce long-term profit estimates.

 

• Smart Shopping campaigns can be set with a target return on ad spend.

 

• Smart Shopping campaigns have an unlimited potential spend each day.

 

Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign.

How can Smart Shopping campaigns help her achieve this?

 

• By ensuring Gemma’s entire product range is shown each day.

 

• By showing her ads across multiple audiences and networks.

 

• By trying to show her ads as often as possible for any given search.

 

• By automatically showing her ads in every eligible country.

 

Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad.

Where will Jodi’s Showcase Shopping ad be featured?

 

• In print materials that contain ads from other hair accessory brands.

 

• In a sidebar on the website for other hair accessory brands.

 

• At the top of a Google search for “cute hair accessories.”

 

• On a mobile Google search for “cute hair accessories” in the sidebar.

 

How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

 

• By e-mailing daily summary reports to business owners.

 

• By automatically uploading product details from manufacturers’ websites.

 

• By having Smart Shopping campaigns use simple setup templates.

 

• By automating bid optimization and audience targeting.