CertificationAnswers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

What type of automated bidding strategy would be best for Priya’s campaign?

 

• Target impression share

 

• Enhanced cost-per-click (eCPC)

 

• Maximize clicks

 

• Target return on ad spend (tROAS)

 

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

 

• 3
• 6
• 4
• 5

 

What’s an example of an effective callout extension?

 

• Contact our team
• Send us a text for more information
• Learn more about us
• Free returns

 

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches.

What two actions might improve the relevance of your ad? (Choose two.)

• Changing the ad’s call-to-action statement.
• Posting transparency statements on the website.
• Selecting only relevant languages in campaign setup.
• Selecting distinct geographic areas.
• Rewriting the landing page for clarity.

 

Explanation:

The correct answers are **Selecting only relevant languages in campaign setup** and **Selecting distinct geographic areas**. By selecting only relevant languages in campaign setup, you ensure that your ad is presented to users who understand the language, increasing the likelihood of engagement and conversion. This action ensures that your ad is meaningful and comprehensible to potential customers, enhancing its relevance. Similarly, selecting distinct geographic areas allows you to target specific locations where your target audience is located or where your products or services are available, further refining the relevance of your ad to potential customers. These actions help to align your ad with the preferences and needs of your target audience, making it more meaningful and valuable to their searches. While actions like rewriting the landing page for clarity or changing the ad’s call-to-action statement can contribute to the overall effectiveness of the ad, they do not directly address the relevance of the ad to potential customers’ searches, making them less relevant in the context of improving ad relevance. Posting transparency statements on the website, while important for building trust with customers, does not directly impact the relevance of the ad itself. Therefore, they are not the most suitable actions for improving the relevance of a Google Search ad in this scenario.

 

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours.

Which activity will lead potential customers to Carlton’s company through Google Search ads?

 

• Watching an online video about South America.
• Researching South American holiday destinations online.
• Looking up passport rules for South America.
• Browsing an adventure activities website.

 

When should you use Remarketing Lists for Search Ads?

 

• To identify loyal customers and expand the reach to those that resemble your customers
• To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
• To reach people, based on advanced demographic criteria
• To reach people who have already engaged with your website in the past