CertificationAnswers

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.

How many headlines can Samira include in a single responsive search ad?

 

(Google Ads Search)

• Up to 15 headlines
• Up to 50 headlines
• Up to 25 headlines
• Up to 5 headlines

 

or

 

(Amazon Sizmek Ad Suite)

Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?

• Add special instructions to each placement
• Add a custom field on the ad level and use it as token
• Use API to pass additional data
• This is not possible

 

In-Market audiences would be suited to reach which user?

 

• Someone with a qualified interest in mountaineering
• Someone looking to purchase a new car
• Someone researching the safety features of baby prams
• Someone excited about a new movie release

 

What is a main benefit of using Search Audience solutions?

 

• They can help send the right message to the right customer with the right bid.
• They automatically generate new keyword and ad content suggestions.
• They get detailed analytical insights about search network performance.
• They identify ad extension opportunities to improve average click-through rates.

 

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3–5 ads in each of her Search Ad groups.

Why does Google make this recommendation?

 

• More ads in an ad group means they receive a higher-quality score.
• More ads in an ad group increases the chances of showing more than one ad per auction.
• More ads in an ad group means lower bounce rates for landing pages.
• More ads in an ad group means more options for success in an auction.

 

When creating an ad, how does Greg know what it will look like to his potential customers?

• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

 

Explanation:

The correct answer is As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear. This option accurately describes the process of previewing an ad as it’s being created. Google Ads provides a real-time preview feature that allows advertisers like Greg to see how their ad will look to potential customers as they input their URL, headline, and description. This dynamic preview functionality enables advertisers to assess the visual appearance and messaging of their ad across both mobile and desktop devices, ensuring that it aligns with their branding and effectively communicates their value proposition to their target audience. By offering this immediate visual feedback, advertisers can make informed adjustments and optimizations to optimize the performance and effectiveness of their ads before they go live, ultimately enhancing the overall success of their advertising campaigns. Therefore, the selected answer accurately depicts how Greg can preview his ad during the creation process, making it the correct option.

 

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.

Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

 

1. Reached the checkout page but did not complete the purchase.

2. Added an item to the shopping basket but then abandoned it.

3. Visited the website in the past 7 days but did not convert.

4. Visited the website in the past 28 days but did not convert.