CertificationAnswers

Yan is working on a Remarketing List for Search Ads campaign.

Which user could be added to a valid Remarketing audience list to ensure optimal results?

 

• Someone who has heard of his company’s business but never visited the company’s website
• Someone who has added items to a shopping basket on his company’s website but then abandoned it
• Someone who has seen his company’s ads but never clicked on them
• Someone who has visited numerous similar websites

 

Wendy is setting up a Customer Match strategy to reach a list of prospective customers.

What must she provide?

 

• A linked Google Analytics account
• Conversion tracking
• Customer relationship management data
• A Google remarketing tag

 

Which user type would the Google Ads system closely match as an Affinity audience?

 

• A student who is looking for loan advice
• A parent who is caring for their toddler
• An individual who is interested in purchasing a car
• Someone who has demonstrated a qualified interest in movies

 

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

• Country targets
• Device types
• Delivery times
• Default bid amount

or

• Delivery times
• Device types
• Keyword list
• Country targets
• Default bid amount

 

Explanation:

For the first Google Search Ad group focused on increasing downloads of recipe printouts for Vince’s Veggies, the two elements they would need to create are:

1. Keyword list: It’s crucial to create a relevant and targeted list of keywords related to cooking categories to ensure that the ads are shown to users actively searching for recipes within those categories.
2. Default bid amount: The default bid amount is essential as it determines the maximum amount the advertiser is willing to pay for a click on their ad. It’s a fundamental aspect of the bidding strategy, helping to control the ad’s visibility and placement in the search results.

While the other options (Delivery times, Device types, and Country targets) might be important for certain campaign aspects, they are not specifically related to the creation of the first Google Search Ad group aimed at increasing downloads of recipe printouts.

 

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.

What automated bidding strategy should she use in her campaign?

 

• Target return on ad spend (tROAS)

 

• Target impression share

 

• Maximize clicks

 

• Maximize conversions

 

Which is required for an ad to be served to a user?

 

• The keywords must be relevant to the search term.
• The search terms must be unique to a company.
• The keywords must be unique to only one campaign.
• The keywords must be listed in all ad groups for a company.