CertificationAnswers

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

Match each recommendation with its meaning.

 

(1) Be clear on what the audience should do.
(2) Open YouTube ads with impact.
(3) Tap into emotion, audio, and pacing.
(4) Brand naturally and with purpose.

 

Direct (1)
Connect (3)
Attract (2)
Brand (4)

 

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.

Which Intent audience solution should Hiro recommend?

 

• Life Events audience

 

• Customer Match audience

 

• Buy Habits audience

 

• New Changes audience

 

You want to use video ad sequencing frameworks.

What’s one important data signal to keep in mind when creating your YouTube campaign?

 

• Unique User

 

• Past History

 

• User Intent

 

• Bounce Rate

 

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

 

• The traffic sources report
• The inbound visitor report
• The mobile device report
• The viewer traffic report

 

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.

What can Aaron tell the client about ad relevance on YouTube to change his mind?

 

• Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.

 

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

 

• TrueView discovery ads

 

• TrueView for reach ads

 

• TrueView outstream ads

 

• TrueView for action ads