Which TrueView ad format is billed by CPA?
- TrueView for reach
- TrueView for action
- TrueView discovery
- TrueView in-stream
When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
When your goal is driving action, you focus on audiences with the strongest level of intent.
Match each “lowest funnel” audience type with its description.
1 People who’ve already spenttime searching for products or services like yours
on Google Search
2 Peoplewho’vealreadyengagedwithyourbusiness,butdidn’tconvertwhen
they had the chance
3 People who are actively researching your business and its specific products
and/or services
4 Peoplewithasimilarprofiletothecustomersyoucurrentlytarget,orwho
frequent your business
Custom Intent Audiences for YouTube (1)
In-Market Audiences (3)
Remarketing or Customer Match (2)
Similar Audiences (4)
Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.
Which other benefit of YouTube audience solutions should she mention?
- Free Google credits
- Cross-device reach
- Lower budget cap
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.
Which two next generation innovations can Landon share with his client? (Choose two.)
- Mobile live streaming
- Live-action auctions
- YouTube on TV screens
- VR 360
- Game-console emulation
Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
- Concept
- Consume
- Context
- Conduct
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube.
Which YouTube format would Yvette recommend to her client?
- Sponsored Cards
- TrueView for Action
- Non-Skippable Video
- Overlay Video