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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.

Which Intent audience on YouTube should Leigh use?

 

  • Custom Affinity audiences

 

  • In-Market audiences

 

  • Consumer audiences

 

  • Qualified audiences

 

How can Google’s In-market audience signals help an advertiser connect with their target audience?

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How can Google’s In-market audience signals help an advertiser connect with their target audience?

 

  • By reaching people who have recently experienced a major change in lifestyle.

 

  • By reaching people based on where they shop or eat.

 

  • By reaching people who are subscribed to channels related to their products.

 

  • By reaching people performing searches with the intent to buy or searching for competitive products.

 

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

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Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.

What would be the ideal audience solution for Zane’s YouTube campaign?

 

  • Similar Audience
  • Customer Match audience
  • Affinity Audience
  • Custom Affinity audience

 

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.

What are two of these innovations? (Choose two.)

 

  • Google Play

 

  • YouTube Go

 

  • Google Assistant

 

  • YouTube Premieres

 

  • VR4K

 

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

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Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community.

What are two other reasons users choose YouTube? (Choose two.)

 

  • Users can create videos from Google’s vast libraries of stock footage.
  • It allows users to upload videos for a nominal fee.
  • Users can connect with creators directly.
  • Its free-trial period can be extended upon request.
  • It showcases rich and diverse content.

 

Explanation:

 

The other two reasons are that Users can connect with creators directly and It showcases rich and diverse content. Users choose YouTube for the rich and diverse content, a community they can connect with, and creators they can engage with.