CertificationAnswers

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.

Which type of audience solution should Audra recommend for this client?

 

• Custom Affinity

 

• Program Candidate

 

• Detailed Demographic

 

• Determinant List

 

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.

How does YouTube help creators earn a living?

 

• Creators are paid for generating cross-channel engagement.
• Creators are paid each time they upload YouTube content.
• Creators are paid for surpassing specific subscriber counts.
• Creators are paid for sharing ads alongside their content.

 

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most.

What actions does YouTube drive for advertisers?

 

• YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

 

• YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.

 

• YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.

 

• YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

 

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

 

• Capture, act, retarget

 

• Tease, amplify, echo

 

• Promise, sell, recall

 

• Introduce, inform, inspire

 

What information can YouTube Analytics provide about where people are watching your videos?

 

• Engagement and drop-off

 

• Bounce rate and sessions

 

• Traffic source and device

 

• Date of visit and restarts

 

Which data can you uncover by running a creative experiment using Brand Lift?

 

• Each ad’s impact on brand awareness, consideration, and ad recall
• Customized delivery options, special placements, and ad values
• Notes on each ad’s deficiencies and variants produced from results
• Every ad’s conversion value, its rank among others, and drop rates