CertificationAnswers

Using Custom Intent audiences allows brands to drive action on YouTube.

What’s the key functionality of Custom Intent audiences?

 

• Custom Intent audiences reach users that bought a product in the last seven days.
• Custom Intent audiences reach users who recently searched on Google.
• Custom Intent audiences reach users residing in specific regions of the country.
• Custom Intent audiences reach users who clicked one of your ads.

 

What are the tested benefits of bumper ads?

 

• Bumper ads are half the cost, easier to create, and they last forever.
• Bumper ads are auto-generated, run in all languages, and guarantee results.
• Bumper ads are effective, efficient, and help businesses reach new people.
• Bumper ads have higher resolution, faster load times, and more impressions.

 

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

 

• By reaching people based on where they shop or eat.
• By reaching people who are subscribed to channels related to their products.
• By reaching people who are performing searches on the advertiser’s products.
• By reaching people who have recently experienced a major change in their lifestyle.

 

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

 

• In-Market audiences
• Life Events
• Consumer Patterns
• Custom Affinity audiences

 

Which two video formats are available on Google Video Partners? (Choose two.)

 

• YouTube masthead

 

• Bumper ads

 

• 30-second non-skippable

 

• TrueView for action

 

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

 

1 TrueViewforaction
2 TrueView in-stream
3 TrueView discovery
4 TrueView for reach

 

Consideration (2)
Action (1)

Consideration (3)
Awareness (4)