CertificationAnswers

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success.

Which intent audience solution should he recommend to this particular client?

 

• Life Events

 

• Store Visits

 

• Targeted Brand

 

• Persona Match

 

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.

How does YouTube help creators earn a living?

 

• YouTube pays creators per 1,000 views of their uploaded videos.

 

• YouTube pays creators a set fee for every video they upload.

 

• YouTube pays creators to share ads alongside their content.

 

• YouTube pays creators according to channel subscriber counts.

 

How does an advertiser benefit from using Think with Google?

 

• Think with Google can ask the audience directly if your idea is on track.

 

• Think with Google can browse case studies showing how past ad campaigns have succeeded.

 

• Think with Google can find the right nomenclature of trending search queries.

 

• Think with Google can discover the top questions their target audience is asking.

 

Running a creative experiment using Brand Lift is an excellent way to get the information you need.

What’s the first step?

 

• Connect to API
• Write an ad script
• Create a persona
• Draft a hypothesis

 

What’s a key benefit of bumper ads?

 

• High audience attention
• Reach to outside sites
• High signal value
• Low skip rate

 

Audiences with the strongest level of intent are the most open to being influenced by your message.

Which audience is made up of people who’ve on Google before engaging with your business?

 

• Custom Remarketing for YouTube

 

• Customer Match Audiences for YouTube

 

• Custom Intent Audiences for YouTube

 

• Similar Customer Audiences for YouTube