CertificationAnswers

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.

What are two characteristics of Detailed Demographics? (Choose two.)

 

• Education
• Pet ownership
• Homeownership status
• Music preference

 

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

 

• Google Campaign Archive
• Google Trends
• Google Surveys
• Think with Google

 

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

 

• Teaser, Premise, Promotion, Attraction
• Bumper, Trailer, Banner, Cross-Promotion
• Demographic, Device, Conversion, Goal
• Signals, Context, Sequence, Immersion

 

Which value proposition do Custom Intent audiences offer advertisers?

 

• They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.

 

• They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.

 

• They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.

 

• They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

 

This question have 3 possible answers:

 

Which statement is true about bumper ads?

 

• They’re purchased on a cost-per-view basis.
• They’re available on YouTube and Google Search.
• They’re designed for a mobile-first world.
• They have the lowest CPM among outstream formats.

or

• They’re a 15-second, skippable, in-stream ad format.
• They’re bought on a cost-per-view basis.
• They run outside of a video stream.
• They can be purchased through Google Ads or Google Preferred.

or

• They’re in-stream ads that appear following a video.
• They’re in-stream ads, skippable after five seconds.
• They’re located at the top of the YouTube video home feed.
• They provide reach, frequency, and brand awareness.

Explanation:

 

This statement is true about the bumper ad that it can be purchased through Google Ads or Google Preferred. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred.

This statement is true about Bumper Ads that they’re designed for a mobile-first world. Bumper ads are designed for a mobile-first world, and deliver more reach than any other ad format.

 

• Learn more here: Skillshop Video Certification
• Second chapter: Know Video Ad Formats
• Sub-Chapter: Drive impact in six seconds with bumpers

 

What’s the best description of Affinity Audiences on YouTube?

 

• Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.

 

• Affinity Audiences on YouTube reach people based on their age, connections, and product count.

 

• Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

 

• Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.