CertificationAnswers

 

Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails.

What will cause the import process to fail?

 

• Rodney hasn’t added any data to the Conversion Name field.

 

• The GCLID field’s been removed from the conversion template.

 

• Rodney’s account isn’t assigned to the Firebase Develop Admin role.

 

• Rodney’s trying to upload an Excel file rather than Google Sheets.

 

 

Tom’s setting up website call conversion tracking for his business’s website, using Google Ads.

Place the steps required for the setup in the correct order. (The first step is on top.)

 

1. Choose “Phone Calls” as the conversion action to track.

2. Click on “Calls to a phone number on your website” as the source ofthe phone

call you would like to track.

3. Generate the phone snippet for your website.

4. Apply phone snippet to website.

 

 

You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app.

What’s the first step you must implement in order to accomplish this?

 

• Select conversion in Google Ads, and select Firebase app conversions.
• Assign your Google account as a Firebase Admin in Firebase.
• Add a required snippet of code to each site page of your online store.
• Link your Firebase project to your Google Ads account.

 

 

Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?

 

• Google My Business Insights

 

• Google My Business Tracking

 

• Google My Business Totals

 

• Google My Business Metrics

 

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing.

Which type of ads will Gail compare?

 

• Ads with exposed groups, on the same message, and directed at the same audience.
• Ads with unexposed groups, on the same budget, and directed at the same audience.
• Ads used in brand lift, on the same channel, and directed at the same audience.
• Ads used in identical ways, on the same channels, and directed at the same audience.

 

 

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website.

How can Bill create effective messages that drive more customers to purchase his jewelry?

 

• He can use Display upsell ads.
• He can use videos to tell stories.
• He can highlight brand attributes.
• He can use brand-specific search terms.