CertificationAnswers

 

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website.

What are two ways that Google Tag Assistant can help you with this task? (Choose two.)

• It automatically creates tag code snippets.
• It creates the Google Click Identifier tag (GCLID).
• It tells you which tags are on each web page.
• It provides reasons why tags aren’t working.

 

Related questions:

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

• Tag Assistant could automatically create tag code snippets.
• Tag Assistant could troubleshoot unverified conversion actions.
• Tag Assistant could tell you which Google Analytics reports are incorrect.
• Tag Assistant could create the Google Click Identifier tag (GCLID).

 

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?

• It creates the Google Click Identifier tag (GCLID).
• It troubleshoots unverified conversion actions.
• It automatically creates tag code snippets.
• It tells you which Google Analytics reports are incorrect.

 

Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up.

What’s an attributed reason for this discrepancy?

 

• The CRM doesn’t support the unique order ID.
• Peter has enabled the View-through conversion column.
• Conversion tracking is generating duplicate conversions.
• Peter modified the event tag to capture a unique order ID.

 

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations.

What are two recommended actions she can take in her investigation? (Choose two.)

 

• Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
• Have other members of her marketing team double-check her conclusions to rule out user error.
• View the Time Lag Report to better understand her visitor’s conversion path.
• Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.

 

 

Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand.

Match each conversion action to a relevant example of a business need.

 

1. Jenna would like to know how many users are visiting a specific page on her client’s website. — Pageview
2. Edith is interested in tracking how many users are signing up for her newsletter each month. — Sign-up
3. Durene would like to measure how many sales of a specific product are made. — Purchase
4. Travis wants to measure the number of new customers his campaigns are producing for a client. — Lead

 

 

Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads.

Which access permission did her Google account need for her to do this?

 

• Standard access in Firebase

 

• Standard access within Google Ads

 

• Administrative access in Firebase

 

• Administrative access in Google Ads

 

 

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail.

How else can she verify her location?

 

• With a downloaded mobile app.
• With a state-issued business license.
• With a visit to a local Google office.
• With a postcard delivered by mail.