CertificationAnswers

With Microsoft Advertising Editor you can export what level of data?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All​ of the above

 

From where can you export data in Microsoft Advertising Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All​ of the above

 

 

Why is it important to choose the right keywords? (Select 2)

 

• Prevents your campaign from being paused

 

• Helps more customers find your ads.

 

• Drives more relevant traffic to your website.

 

• Lowers your incremental bids.

 

 

How many levels of organization are contained within the Hotel Ads structure?

 

• ​1

 

• 2

 

• 3

 

• 4

 

• 5

 

 

What is the best question to ask yourself when considering how to create a positive landing page experience?

 

• ​Is it relevant?

 

• Is it transparent?

 

• Is there ease of navigation?

 

• Can users find what they are searching for?

 

• All​ of the above

 

 

With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

 

• In the Microsoft Hotel Center UI

 

• With Google Import

 

• In the Hotels API

 

• Using CSV upload

 

• In the Microsoft Graph

 

 

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

 

• Country/region

 

• Language

 

• Demographic

 

• Gender

 

• ​None of the above