CertificationAnswers

With Call Extensions you can do the following: (Select 2)

 

• Display a phone number in your search ads on any PC, tablet or smartphone
• Receive calls from customers who click or dial the number in your ad
• Have an answering service call back customers
• Receive international calls any time of day

 

or

 

• Display a phone number in your search ads on any PC, tablet or smartphone
• Get calls from customers who click the number in your ad or dial it
• Have an answering service call back customers
• Get international calls anytime of day

 

 

You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

 

• Microsoft Shopping Campaigns

 

• The Microsoft Graph

 

• Google Merchant Center

 

• Microsoft Merchant Center

 

• All of the above

 

 

In-market audiences can be imported from Google Ads campaigns. True or False?

 

• True

 

• False

 

 

The only way to use Hotel Ads is to sign up with your account manager. True or false?

 

• True

 

• False

 

 

What is an example of a remarketing exclusion along with remarketing targeting?

 

• Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it

 

• Banking advertisers: Show my ad to users who have (-) not logged in as a current customer

 

• Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days

 

• None of the above

 

• All of the above

 

Best practices for using automated bid strategies include the following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Set up a bid strategy and forget about it
• Use all bidding strategies all of the time
• Monitor performance at least once per week

 

Best practices for using automated rules include the following: (Select 3)

• Use maximum and minimum CPC limits or bid estimates
• Applying similar rules with different criteria to subsets of your account
• Use​ all five bidding strategies all of the time
• Monitor​ performance at least once per week