CertificationAnswers

 

Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.

 

• engagement rate, conversion, frequency

 

• link clicks, engagement, frequency

 

• community size, conversion, quality

 

 

FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.

 

• Followers

 

• Influencers

 

• Brand advocates

 

• Your employees

 

 

Which social media network has the second highest amount of social media-generated website traffic after Facebook?

 

• Pinterest

 

• Youtube

 

• Twitter

 

• Instagram

 

 

What statements are true about the content buckets approach? Choose two options.

 

• You should align the weight of each content bucket with your business objectives

 

• It is better to choose one channel and concentrate on promoting it

 

• Use feedback from how different content buckets perform on different social media channels to tweak your strategy

 

• You have to share the same weight between all your posts

 

 

What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

 

• Creation of evergreen content

 

• Content repurposing

 

• Content curation

 

 

Choose the right statements about hashtags on Instagram. Choose two options.

 

• It is advisable to use a mix of very popular, mildly popular and less popular hashtags

 

• A hashtag only make sense in the post description but not in the comments

 

• 5-15 is the recommended number of hashtags for the post

 

• You can add up to 35 hashtags to a publication