CertificationAnswers

 

Which of the following ways of measuring your social media results we call comparative metrics?

 

• The metrics that show you the difference between your and your competitors social media performance

 

• The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post

 

• The metrics that show you the amount of generating website traffic or getting new leads on your website

 

 

Why is audience retention in your YouTube analytics important?

 

• It helps you analyze when people start to lack interest in your video content

 

• It helps you see the numbers of views and likes you have received

 

• It helps you understand your traffic sources

 

 

What is the main idea of digital relationship marketing?

 

• Using email marketing to engage people who do not use the Internet for search

 

• Combining organic and paid social efforts

 

• Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others

 

 

What can’t be done on Facebook?

 

• Creating open groups to increase engagement

 

• Engaging the public with live stream video

 

• Advertising both your business and personal accounts

 

• Creating VIP closed communities to share special offers and special content

 

 

If you work for a sportswear company, what type of content should you publish in order to strengthen your company’s personal branding?

 

• Posts directly advertising your company’s goods

 

• Posts about a healthy lifestyle

 

• Your personal content

 

• Something that has no connection with your business

 

 

Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.

 

• Post video ads for your product as Instagram Stories on a regular basis

 

• Post plain photos of your product

 

• Share photos of people that use your products

 

• Analyze the most engaging types of photos on your competitor’s profiles

 

• Take photos of your employees and have them make selfies to humanize your brand

 

• Publish good-looking stock pictures of your product