CertificationAnswers

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

 

• You can tell a personal brand story.

 

• You can set up a video campaign in just a few minutes.

 

• You can reach a targeted audience on YouTube and with partners across the Google Display Network.

 

• You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.

 

Explanation:

 

When it comes to measuring a video ad’s success, views aren’t everything. Alas, Google tools to the rescue, the tools you can rely on to keep you up-to-date on the KPIs that matter for your campaign. Leveraging Google’s powerful reporting trio: AdWords Reporting, YouTube Analytics, and Google Brand Lift solutions, you have all the video performance data you need to indicate progress against your goals — so you can make informed decisions and keep your campaign on track!. Uou have AdWords Reporting and YouTube Analytics to help out with measuring metrics like watch time, view rate, and clicks — all providing you a scorecard to track campaign progress. But translating these views or clicks to lifts in awareness, consideration, or purchase intent gets tricky. That’s where our Brand Lift solution comes in. It measures your campaign’s impact on big-picture brand metrics at every stage of the brand marketing funnel.

Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: Keep track of video campaign performance

 

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

 

• The targeting options that were used

 

• Clickthrough rate (CTR) and cost-per-click (CPC)

 

• View rate and cost-per-click (CPC)

 

• View rate, cost-per-view (CPV), and follow-on views

 

Explanation:

 

So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

• If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
• If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.
• If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

Read more here: https://support.google.com/partners/answer/3013684