CertificationAnswers

 

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

• Setting up live streams of the business’s physical shop on their website
• Publishing a how-to video on their website
• Producing sale campaign videos
• Sharing personal vlogs

 

Explanation:

When incorporating videos into a digital strategy, publishing a how-to video on their website provides value to customers.

 

 

 

What is the first step of display retargeting?

• Sourcing keywords
• Defining your audience
• Writing content
• Setting a call to action

 

Explanation:

The first step of display retargeting is defining your audience.

 

 

 

Which of the following is true when purchasing ad placements on an advertising network?

• You always need to contact the owner of the website to buy ads on their page
• The network provides data on the click-through-rate
• The network provides names of the people who click your ad
• The network will continue to show your ad for 7 days once your budget has expired

 

Explanation:

Advertising networks provide data such as which placements are being fully utilized, which ones are generating the most clicks and which audiences are being targeted. They also give you a central platform to analyze your data across multiple publishers and help you compile reports for the campaign to identify areas of strength and weakness.

 

 

In what way can display advertising be effective?

• It guarantees more visitors to your site
• It guarantees increased sales
• It drives traffic to your website
• It improves your ranking in search engines

 

Explanation:

Display advertising can be effective in many ways. It can drive traffic to your website, introduce your brand to new customers, and increase sales. Display ads can also be used for retargeting. Retargeting is the process of examining what your visitors looked at on your website and serving them display ads based on their Internet history.

 

 

Fill in the blank: The ads on search engines are usually made up of ________.

• Audio
• Video
• Text
• Images

 

Explanation:

Fill in the blank: The ads on search engines are usually made up of Text.

 

 

If you own a film blog, which type of customer can you expect to reach with display advertising?

• People who use ad-blockers and are interested in your subject
• People who haven’t read your blog before but are interested in your subject
• Only people who have read your blog previously
• Only people interested in films and movies

 

Explanation:

If you own a film blog and want to reach more people through online advertising, what type of customers can you expect to reach with display advertising?

The correct answer is B. People who haven’t read your blog before but are interested in your subject.