CertificationAnswers

 

Which of the following is an accurate definition of what a content marketing campaign involves?

• Creating and posting content ad-hoc when you have the time
• The creation of time-sensitive content that can be published through various channels
• Regularly emailing customers with news about a business’s products or services
• The creation and promotion of online materials with the goal of increasing interest in a product or service

 

Explanation:

A content marketing campaign involves the creation and promotion of online materials with the goal of increasing interest in a product or service. This can include blog posts, videos, social media posts, infographics, and more. The content should be informative and engaging, and should provide value to the reader or viewer. The goal of a content marketing campaign is to attract and retain customers by creating and sharing valuable content that addresses their needs and interests. Creating content ad-hoc when you have time is not an effective strategy for a content marketing campaign. Regularly emailing customers with news about a business’s products or services is more closely related to email marketing than content marketing.

 

 

When making video content for your display ads, what is most important to ensure?

• Videos are entertaining, long and include a CTA
• Videos are relevant, short and include a CTA
• Videos are relevant, long and include a URL
• Videos are short, informative and include a phone number

 

Explanation:

When making video content for your display ads, it is most important to ensure that the videos are relevant, short and include a CTA (call-to-action). This means that the videos should be focused on your product or service and should be short enough to keep the viewer’s attention. A CTA is a message that encourages the viewer to take a specific action such as visiting your website or making a purchase. Including a CTA can help increase engagement with your ad and drive more traffic to your website. While it’s important for videos to be entertaining, it’s not the most important factor when creating video content for display ads.

 

 

Which of the following can be used to target an audience when using some social media ads?

• People’s names
• People’s address
• People’s pet names
• People’s relationship status

 

Explanation:

When using some social media ads, you can target an audience based on their relationship status. This means that you can choose to show your ads only to people who are single, married, engaged, or in a relationship. You can also target people based on other factors such as their age, gender, location, interests, and more. However, you cannot target people based on their names, addresses or pet names as this would violate their privacy.

 

 

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

• The business has a mobile app instead of a website
• The site include business phone numbers
• The site works on different mobile devices
• The site does not include any videos so it loads quickly

 

Explanation:

Before running search ads, you should make sure your site is mobile-friendly. A mobile-friendly experience for a customer is one where the site works on different mobile devices. This means that the site is designed to be easily viewed and navigated on a mobile device such as a smartphone or tablet. The site should be easy to read and use, with clear navigation and buttons that are easy to click with a finger. It should also load quickly and not require too much scrolling or zooming in and out. Including business phone numbers can also help customers contact you easily from their mobile device. Having a mobile app instead of a website is not necessarily better for customers who are searching for your business on their mobile device.

 

 

Which of the following is a pitfall when using social media for business?

• 2-way conversation with customers
• Not being present on every social media platform
• Not having the resources to respond to comments and questions in a timely manner
• Spending too much time reviewing social media analytics

 

Explanation:

Not having the resources to respond to comments and questions in a timely manner is a pitfall when using social media for business. Spending too much time reviewing social media analytics may also be a pitfall, as it can take away from other important tasks such as creating content and engaging with customers. Having a 2-way conversation with customers and being present on every social media platform may not necessarily be pitfalls, but they can be challenging depending on your resources and goals.

 

 

What is the best way to put your social content in front of people who don’t already follow you?

• Increase your email marketing campaigns
• Ask people to share your content to their networks
• Use paid promotion to reach new audiences
• Put links to your social on your website

 

Explanation:

The best way to put your social content in front of people who don’t already follow you is to use paid promotion to reach new audiences. While increasing your email marketing campaigns and asking people to share your content to their networks can be effective strategies, they are not as targeted as paid promotion. Putting links to your social on your website can help drive traffic to your social media accounts, but it may not be as effective at reaching new audiences as paid promotion.