A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?
- bus +from Moscow +to Riga
- bus [Moscow Riga]
- bus !from Moscow !to Riga
- “bus Moscow Riga”
Keyword: discount coupon. Negative keyword (including quotation marks): “coupons for discount.” Which search query will NOT trigger this ad?
Keyword: discount coupon. Negative keyword (including quotation marks): “coupons for discount.” Which search query will NOT trigger this ad?
- Discount coupon
- Coupons for discount
- Discount restaurant coupon
- Coupons for discount Moscow
Which bidding type is only available for ads on the Display Network?
Which bidding type is only available for ads on the Display Network?
- Viewable cost-per-thousand impressions (vCPM)
- Target cost-per-acquisition (CPA)
- Cost-per-view (CPV)
- Maximize clicks
Explanation:
With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network. You set the max amount you want to pay for viewable ads, whether they’re clicked or not.
Read more here: https://support.google.com/adwords/answer/2630842?hl=en
The dynamic remarketing tag collects data such as:
The dynamic remarketing tag collects data such as:
- affinity group characteristics
- number of code snippets
- business ID numbers of visitors
- types of pages viewed
Explanation:
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.
The dynamic remarketing tag collects data, such as the IDs of the products or services that people viewed on your website, the types of pages viewed (such as shopping cart pages), and the total value of items. The AdWords system can use this data to remind people to take action
You can read more here: https://support.google.com/adwords/answer/3103357?hl=en
Keyword: concert tickets. Which search query will NOT trigger this ad?
Keyword: concert tickets. Which search query will NOT trigger this ad?
Select two correct answers.
- Concert tickets price
- Buy tickets for concert
- Concerts in Moscow
- Buy tickets Moscow
An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
- The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
- The user will see the ad that is more relevant to their search query.
- The user will see the desktop ad since its high CTR gives it priority over the mobile ad.