When does an ad appear with callouts?
- When the ad appears on desktops and tablets in first Premium placement.
- All ads appear with callouts regardless of position.
- In any ad block on the first page of search results.
An ad group has only mobile ads in it. Which ads will appear on desktop devices?
An ad group has only mobile ads in it. Which ads will appear on desktop devices?
- Mobile ads will appear on desktop devices.
- The advertiser’s ad will not participate in the auction, since they don’t have ads for desktop devices.
- Yandex.Direct will automatically generate desktop ads based on the mobile ad’s title and text.
An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
- The user will pay for one click only regardless of how many sitelinks the user clicked on.
- The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR lower than for regular links.
- The advertiser will pay for each click separately. Click price for sitelinks is 0.30 EUR higher than for regular links. The advertiser will pay for each click separately. The click price is the same for all links.
While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
- The advertiser will be charged for two clicks: on the sitelink and the ad title.
- The advertiser will only be charged for one click.
- The advertiser will be charged full price for the ad title, and 50% of the main bid for the click on the sitelink.
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
- Different campaign settings may be more effective on different networks
- Separate campaigns allow for more accurate location targeting
- Higher bids are required to be successful on the Google Display Network
- Lower clickthrough rate (CTRs) on the Google Display Network can negatively affect Quality Score
Explanations:
Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider four basic types of goals, along with your current campaign settings.
Read more here: https://support.google.com/adwords/answer/2472725
Separating campaigns by type is a good practice as it gives you much more flexibility targeting, bidding and optimizing your campaigns.
Source
An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
- Set up hyperlocal targeting for gyms in Moscow.
- Create a Look-alike segment of similar current clients.
- Buy a DMP segment of users interested in sport and fitness.
- Launch retargeting for users who visited the website over the past 30 days.