CertificationAnswers

 

Choose the correct ending for the statement: Yandex only considers an impression valid if…

 

• the banner ad appears in the active browser window for at least 1 second.

 

• at least 50% of the banner ad appears in the active browser window for at least 2 seconds.

 

• at least 10% of the banner ad appears in the active browser window.

 

 

An online store wants to offer a discount to previous customers. How can they target this audience?

 

• Add positive bid adjustments for your customer database (a Yandex.Audience segment based on your own data) in your search campaign.

 

• Load their own customer data (email addresses and phone numbers) into Yandex.Audience and create a segment based on this data.

 

• Set retargeting for users who added items to their cart.

 

 

Does the CTR of ads in ad networks affect CPC on Yandex Search?

 

• Yes, the CTR of ads in ad networks does affect CPC on Yandex Search.

 

• It’s impossible to determine without testing.

 

• No, the CTR of ads in ad networks does not affect CPC on Yandex Search.

 

 

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

 

• No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.

 

• No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.

 

• Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

 

 

An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?

 

• Load previously hashed data into Yandex.Audience and tick the box next to “Hashed data” in the interface.

 

• Data is automatically hashed when loaded into Yandex.Audience.

 

• Tick the box next to “Hashed data” in the Yandex.Audience interface, and the data will be hashed.

 

 

If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.

 

• Yes, on the “All ads” page.

 

• Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.

 

• No, the ad will not appear anywhere.