CertificationAnswers

 

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

 

• Yes, if Jane grants John access to her account in Yandex.Audience.

 

• Yes, he can. Geo-based segments are available to all advertisers.

 

• Yes, if Jane grants John access to the specific segment in Yandex.Audience.

 

• No, one segment cannot be used in multiple accounts.

 

 

Does the CTR for Relevant Keywords affect the CTR of the original keywords?

 

• No, the CTR of impressions for Relevant Keywords does not affect the CTR of the original keywords.

 

• Yes, the CTR for impressions for Relevant Keywords does affect the CTR of the original keywords.

 

• It’s impossible to determine without testing.

 

 

Select the correct statement about Image ads.

 

• The minimum bid for Image ads is 0.01 USD/EUR/CHF.

 

• Image ads appear on sites in the Yandex Advertising Network.

 

• Image ads can appear on all Premium placement positions on Yandex Search and in the Yandex Advertising Network.

 

• Image ads can only appear in the Yandex Advertising Network and Dynamic ads.

 

 

Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?

 

• Images and Video extensions.

 

• Callouts.

 

• Display link.

 

• Sitelinks with descriptions.

 

 

What does the ‘Coverage’ field in the Yandex.Audience platform refer to?

 

• The number of impressions for the segment.

 

• The exact number of users found.

 

• Cookies on different devices over the past 30 days.

 

 

Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?

 

• Launch a campaign with a Look-alike segment for current visitors.

 

• Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”

 

• Use polygons in Yandex.Audience with the option “Audience: works.”