CertificationAnswers

 

In which standard report can you evaluate the keyword effectiveness in a Yandex.Direct ad campaign?

 

• Sources – Summary.

 

• Keywords.

 

• Yandex.Direct – summary.

 

 

Which method can be used to send information that a user session is not a bounce?

 

• notBounce().

 

• hit().

 

• trackLinks().

 

 

Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

 

• You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.

 

• You must change the counter code and reinstall the counter on the site.

 

• You must add UTM or OpenStat tags to the ad URL.

 

 

What type of goal must you use to track the sequence of events on a site?

 

• Number of page views.

 

• JavaScript event.

 

• Multi-step goal.

 

 

How can you make a counter that will not send a hit upon initialization?

 

• With the “accurateTrackBounce” property.

 

• With the “defer” property.

 

• With the “trackHash” property.

 

 

In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

 

• Enable the “External internet statistics” feature in the Yandex.Direct campaign settings.

 

• Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings.

 

• Enable the “Tagging links for Metrica” feature in the Yandex.Direct campaign settings.