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What does the Google Preferred Preference Score look at to measure popularity and passion?

March 11, 2019 By CertificationAnswers

What does the Google Preferred Preference Score look at to measure popularity and passion?

 

  • Likes and shares

 

  • Reach and frequency

 

  • GRPs

 

  • User watchtime and audience engagement

 

Filed Under: Video for Brand Basics Assesment Answers

Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

March 11, 2019 By CertificationAnswers

Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

 

  • YouTube Masthead and text ads

 

  • TrueView and Google Preferred

 

  • Brand Lift and TrueView

 

  • Google Consumer Surveys and Google Preferred

 

Filed Under: Video for Brand Basics Assesment Answers

You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?

March 11, 2019 By CertificationAnswers

You want to increase awareness among 18- to 34-year-old men.

Which of these Brand Lift metrics would you use to see if your campaign is effective?

 

  • Sales lift

 

  • Brand awareness

 

  • Brand interest

 

  • Brand favorability

 

Filed Under: Video for Brand Basics Assesment Answers

What is a primary business benefit of monitoring asset reports?

March 11, 2019 By CertificationAnswers

What is a primary business benefit of monitoring asset reports?

 

  • To prevent unauthorized parodies.

 

  • The prevent copyright infringement.

 

  • To identify potential loss of revenue.

 

  • To assert legal protections.

 

Explanation:

 

Undoubtedly, you want to keep track of videos and stay up-to-date with your assets. Luckily, YouTube offers many tools which help you fulfill this task. However, monitoring assets requires a commitment, but can be a big win for your business.

So, what is a primary business benefit of monitoring asset reports? In general, with asset reports, you can identify the potential to earn revenue from user content. In other words, you can see the potential loss of revenue.

Content ID automatically claims YouTube videos with your content. As a result, when a user uploads videos that match the content you own, you can earn revenue. Therefore, asset reports help you to identify missed opportunities. And, in this way optimize your revenue. Also, when assets aren’t tracked with care, the result could be unclaimed revenue, revenue loss. Or even inability to monetize. In addition, note that reports only show data for the videos you have claimed with an asset. And, have chosen a policy for. So, check and update your policies regularly.

Learn more on the official Google support website.

 

Filed Under: Youtube Asset Monetization Assessment Exam Answers

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

March 10, 2019 By CertificationAnswers

 

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

 

  • Assignments made from Mobile are not visible in the desktop dashboard.

 

  • Assignments functionality is available in desktop dashboard only.

 

  • Assignments made from your desktop dashboard will be visible on mobile, and vice versa.

 

  • Assignments is a feature exclusive to Hootsuite Mobile.

 

Filed Under: Hootsuite Platform Exam Certification Answers

Hootsuite Mobile is useful for teams because of the following functionality:

March 10, 2019 By CertificationAnswers

 

Hootsuite Mobile is useful for teams because of the following functionality:

 

    • A) Content Library and Online Education

 

    • B) Search and Assignments

 

    • C) Approvals and Campaigns

 

    • D) Campaigns and Content Library

 

    • E) Assignments and Approvals

 

 

Filed Under: Hootsuite Platform Exam Certification Answers

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        • YouTube Music Assessment
        • YouTube Creative Essentials
        • Video for Brand Basics
      • Digital Transformation Certification
        • Activate customer-centric
        • Choose the right mobile asset
        • How to find mobile customers
        • Make engaging mobile messages
        • Measure mobile effectively
        • Measure your customer-centric
        • Prepare for a programmatic
        • Programmable marketing basics
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