CertificationAnswers

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

March 10, 2019 By CertificationAnswers

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Google does not provide cross-device targeting at this time.

Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

Explanation:

We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

Which of the following is not a feature of Hootsuite?

March 9, 2019 By CertificationAnswers

Which of the following is not a feature of Hootsuite?

A) The ability to monitor conversations and engage with your audience across multiple social networks
B) Geo-locating conversations and geo-targeting messages
C) The ability to schedule and publish messages to multiple accounts at once
D) The ability to fully automate your social media marketing activities

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

March 9, 2019 By CertificationAnswers

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

A) turning on the Approvals Queue, which would require Admin approval of each RSS Feed post

B) specifying under Preferences —->RSS Feed the audience types who should

C) receive the RSS feed updates (e.g., by age, gender, occupation, etc)

D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

E) specifying under Preferences —->RSS Feed the topics/formats you’d like excluded

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

March 9, 2019 By CertificationAnswers

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

B) insights into publishing analytics, such as click throughs, impressions, and CPCs

C) metrics data around social messaging activities

D) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

March 7, 2019 By CertificationAnswers

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Raise her maximum cost-per-click (max. CPC)
Lower her maximum cost-per-click (max. CPC)
Add a second type of extension
Lower her Ad Rank

Explanation:

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC). Your bid is an important factor in Ad Auction and Ad Rank

Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. AdWords focuses on increasing clicks for any set of keywords, ad groups, or campaigns while spending a target amount. If you don’t specify a target spend amount, AdWords will attempt to use the remaining daily budget of any campaigns using this bid strategy.

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

March 7, 2019 By CertificationAnswers

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Lots of his site visitors are signing up for his baseball trivia newsletter
Lots of his site visitors are 49ers fans
Most of his customers are watching a ballgame when they visit his site
Most people clicking on his ad already own at least 1 baseball cap

Explanations:

You can track actions which your site visitors take. The “Conversions” column shows you the number of conversions you’ve received, across your conversion actions. You can use this column to see how often your ads led customers to actions that you’ve defined as valuable for your business.

Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.