CertificationAnswers

A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?

 

• Custom-Affinity

 

• Consumer Patterns

 

• Affinity

 

• Life Events

 

How many sites does a user need to go to before they’re considered a “sports enthusiast” by Google?

 

• 50-100

 

• It depends. Google’s algorithm compares user behavior to comparable demographic trends

 

• 10-49

 

• It depends. Google has individual algorithms per user, so it’s not one-size-fits-all

 

A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?

 

• Demographic

 

• Affinity

 

• Customer Match

 

• Custom-Affinity

 

A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?

 

• In-Market

 

• Life Events

 

• Demographic

 

• Consumer Patterns

 

A credit card client wants to find new, high-value customers using their data. What is the best audience solution?

 

• Similar Audiences

 

• In-Market

 

• Customer Match

 

• Affinity

 

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses

 

• Performance on desktop is likely to outperform that of mobile

 

• Advertising on YouTube will most likely be effective only when targeting a younger demographic

 

• They should not expect effective CPAs without continual testing and optimizing

 

• CPAs on video should not be compared directly to search or display