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When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

February 10, 2019 By CertificationAnswers

When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

Enabler.exit()

Enabler.clickthrough()

Enabler.exitOverride()

Enabler.exitOnQuery()

Explanation:

When a feed contains a column of dynamic clickthrough URLs, a hand-coded creative would utilize Enabler.exitOverride() to manage the exit behavior. This function is specifically designed to handle dynamic clickthrough URLs by allowing the creative to override the default exit URL specified in Studio or Campaign Manager. Using Enabler.exitOverride(), developers can programmatically set and manage the destination URL when a user interacts with the ad, ensuring that the correct dynamic URL from the feed is used based on the specific content or context displayed in the creative. This capability is essential for maintaining relevance and accuracy in advertising campaigns, as it enables advertisers to dynamically adjust and optimize the destination URLs based on campaign objectives, user behavior, or external conditions. By implementing Enabler.exitOverride(), hand-coded creatives can seamlessly integrate dynamic clickthrough URLs from feeds, enhancing flexibility and responsiveness in delivering personalized ad experiences to users. Therefore, Enabler.exitOverride() is the correct function to utilize when working with a feed that contains dynamic clickthrough URLs, ensuring effective management and execution of interactive elements within dynamic creatives in Studio.

Which conditions must be true in order to designate an advertiser as a “child”?

February 10, 2019 By CertificationAnswers

Which conditions must be true in order to designate an advertiser as a “child”?

The advertiser doesn’t have any “child” advertisers associated with it

The advertiser is part of a subaccount

There aren’t any Floodlight activities associated with the “child” advertiser

There aren’t any campaigns associated with the “parent” advertiser

What counting method tracks the number of sales made or items purchased?

February 10, 2019 By CertificationAnswers

What counting method tracks the number of sales made or items purchased?

Sales activities

Standard counting

Counter activities

Custom Floodlight variables

Which metric is NOT available in Data Transfer?

February 10, 2019 By CertificationAnswers

Which metric is NOT available in Data Transfer?

Cross-environment conversions

Designated Market Area (DMA) ID

Active View: % of Completed Impressions Visible

% Invalid Clicks

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

February 10, 2019 By CertificationAnswers

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Select All Correct Responses

Google Merchant Center

Google Spreadsheets

CSV

Explanation:

Supported feed formats:

Google spreadsheet (recommended)
CSV (Comma-separated values)
XML

What dynamic strategy allows flight scheduling of dynamic creatives?

February 10, 2019 By CertificationAnswers

What dynamic strategy allows flight scheduling of dynamic creatives?

Dynamic targeting keys

Weighted rotation

Start and end date scheduling

Campaign Manager Placement ID

Explanation:

Start and end date scheduling (sometimes referred to as flighting) is an advertising strategy that lets an advertiser set a schedule for when different content displays in the ad.

There are two types of scheduling available:

System time: Scheduling is triggered by global UTC time (Coordinated Universal Time). Once a feed is uploaded to Studio, the time settings are automatically converted into global UTC time for serving. If no time zone is included in the feed, then US Pacific Time is the default.

User time: Scheduling is triggered based on the user’s time. If an ad is eligible to be served from 12PM to 2PM, it will be served during those hours, irrespective of where the user is located. Timezones cannot be included and will result in feed transformation errors when user time is selected.