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What are two benefits of using the INS tag? (select two)

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What are two benefits of using the INS tag? (select two)

Select All Correct Responses

 

  • Serves ads on browsers that don’t support Javascript

 

  • Reduces load latency

 

  • Eliminates the need for publishers to add cache-busters

 

  • More robust Verification data

 

Explanation:

 

The INS tag works for ads that use iframe/JavaScript or JavaScript tags and improves Verification and Reporting data.

Benefits of sing the INS tag:

  • For publishers: You don’t have to add cache busters (ord=) to this tag. It allows for easier tag implementation.
  • For advertisers: INS provides richer domain information in Verification that gives you greater visibility into where your ads are serving, as well as better facilitating brand safety and spam protection.

Read more here: https://support.google.com/dcm/answer/6080468

 

What is the limit to retrieve log data from a Data Transfer Google Bucket?

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What is the limit to retrieve log data from a Data Transfer Google Bucket?

 

  • 1 year

 

  • Unlimited

 

  • 60 days

 

  • 30 days

 

Explanation:

 

Data Transfer files older than 60 days are purged from Ad Manager. If you would like to store your files for longer than the allotted 60 days, we recommend that you either store the files locally or move to a permanent cloud storage solution, which can include an independent Google Cloud Storage account over which you have full control.

Read more here: https://support.google.com/admanager/answer/1733124

 

What Floodlight conversion counting method would report the first visit for each user within a given day?

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What Floodlight conversion counting method would report the first visit for each user within a given day?

 

  • Standard

 

  • Per session

 

  • Transactions

 

  • Unique

 

Explanation:

 

There are two conversion counting methods, each with their own options:

Counter activities count the number of conversions associated with an event. There are three ways to define a conversion for counter activities:

  • Standard: Counts every conversion.
  • Unique: Counts the first conversion for each unique user during each 24-hour day.
  • Per session: Counts one conversion per user per session. You can define the length of a session for your site.

Sales activities track the number of sales made or the number of items purchased. There are two ways to define a conversion for sales activities:

  • Transactions: Counts all conversions, plus the total number of sales that take place and the total associated revenue.
  • Items sold: Counts each conversion, plus the total number of items sold and the total associated revenue.

Read more here: https://support.google.com/dcm/partner/answer/2823400

 

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

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In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative to Campaign Manager
  • Generate the code
  • Set up the reporting dimensions
  • Review the preview sheet

 

Explanation:

The correct answer is Generate the code. After managing the data and rules in the dynamic workflow, the next crucial step to set up a dynamic creative is to generate the code. This process involves translating the configured dynamic elements, rules, and data sources into executable code that integrates with the ad serving platform and can dynamically assemble ads based on real-time conditions or user interactions. Generating the code ensures that the dynamic creative is properly structured and can fetch and display the appropriate content variations from designated data feeds or sources. This step is essential for deploying dynamic creatives across digital advertising campaigns effectively, as it prepares the creative to function dynamically according to predefined criteria such as audience segmentation, geographic targeting, or specific promotional offers. Publishing the creative to Campaign Manager, setting up reporting dimensions, and reviewing the preview sheet are subsequent steps in the dynamic creative setup process but occur after generating the code. Therefore, Generate the code is the correct answer as it represents the pivotal action required immediately after configuring data and rules to finalize and activate a dynamic creative within the advertising ecosystem.

 

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

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What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

 

  • Built-in abilty to use Google’s recommendation engine

 

  • Updates to the Google Merchant Center feed are automatically synced in Studio

 

  • Ability to apply additional filtering logic to the Google Merchant Center feed

 

  • No row limit for the Google Merchant Center feed

 

Which types of assets can be used in Studio? (select two)

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Which types of assets can be used in Studio? (select two)

Select All Correct Responses

  • .png
  • .jpg
  • .eps
  • .tiff

 

Explanation:

The types of assets that can be used in Studio are .png and .jpg files. These formats are widely supported for digital advertising purposes due to their efficient compression methods and compatibility across various devices and browsers. .png (Portable Network Graphics) files are commonly used for images requiring transparency or lossless compression, making them suitable for logos, icons, and graphics that need to maintain sharpness and clarity. .jpg (Joint Photographic Experts Group) files, on the other hand, are ideal for photographs and images with complex color gradients, offering good compression while preserving visual quality. These file types are integral to designing and building effective creatives in Studio, ensuring that images render correctly and load efficiently within ad units across different digital platforms. By supporting .png and .jpg formats, Studio accommodates a wide range of creative needs, from visually appealing graphics to high-quality photographic content, enabling advertisers to create compelling and engaging advertisements that effectively communicate their messages to target audiences.