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Sam Has Recently Decided To Launch An Online Fitness Coaching Service. He Has Registered A Domain Name And Set Up A Website, But Is Unsure Of How To Launch His Business Online In A Way That Will Help Him Grow Sustainably. Help Sam Create His Own Online Business Strategy, By Selecting The Correct Steps He Should Take.

 

Q.1 – What should his first step be?

• (A) Define business goals
• (B) Create an email template
• (C) Find an investor
• (D) Ask the bank for advice

Q.2 – What should his second step be?

• (A) Launch a blog
• (B) Hire an assistant
• (C) Design a logo
• (D) Write a mission statement

Q.3 – What should his third step be?

• (A) Launch an advertising campaign
• (B) Identify his USP
• (C) Launch a newsletter
• (D) Hire an accountant

 

Explanations:

Sam’s first step should be to define his business goals. This will help him understand what he wants to achieve with his business and how he can measure success. Once he has defined his goals, he can create a plan to achieve them.

His second step should be to write a mission statement. This will help him communicate his business’s purpose and values to potential customers and employees.

His third step should be to identify his unique selling proposition (USP). This will help him differentiate his business from competitors and attract customers.

 

To Make The Homepage Of Her Local Bakery Website Interesting, Addie Wants To Add Some Media Elements To It. Different Elements Will Cause The Page To Take Longer To Load, So She Needs To Get The Right Mix For The Site. Can You Put The Following Elements In Order From The Ones With The Longest Load Time To The Shortest?

The Correct Order is:

• (1) 2 minute HD advertising video for the bakery
• (2) Large high res, full screen background image
• (3) 20 second explainer animation
• (4) Low res compressed thumbnail image
• (5) Twitter button that links out to Twitter page.
• (6) Text descriptions.

 

Explanation:

(1) 2 minute HD advertising video for the bakery: This is the longest loading element because it has a high resolution (HD) and a long duration (2 minutes). A video is also more complex than an image or a button because it has sound and motion. (2) Large high res, full screen background image: This is the second longest loading element because it has a high resolution (high res) and a large size (full screen). A high resolution image has more pixels and details than a low resolution one, so it takes more time to download and display. (3) 20 second explainer animation: This is the third longest loading element because it has some motion and sound. An animation is like a series of images that change quickly to create an illusion of movement. It takes more time to load than a single image or a button. (4) Low res compressed thumbnail image: This is the fourth longest loading element because it has a low resolution (low res) and a small size (thumbnail). A low resolution image has fewer pixels and details than a high resolution one, so it takes less time to download and display. A compressed image also reduces the file size by removing some information that is not essential for viewing. (5) Twitter button that links out to Twitter page: This is the fifth longest loading element because it has a simple shape and color. A button is like an icon that represents an action or a link. It takes less time to load than an image or a video because it does not have much detail or complexity. (6) Text descriptions: This is the shortest loading element because it has only letters and symbols. Text is like code that can be easily read and interpreted by browsers. It takes very little time to load compared to other media elements.

Addie Wants To Make Her Website Easy To Navigate. Which Of The Following Features Should Addie Include On Every Page Of Her Website?

• (A) Side Menu
• (B) About Us information
• (C) Bakery logo leading to homepage
• (D) Search field

 

Explanation:

According to the search results, website navigation is the structure that enables users to find pages and information. Some common navigation features are:

• Side menu: a list of links that appears on the left or right side of the page and shows the main sections of the website.
• Website logo: an image that represents the website and is usually on the top left corner of the page. By clicking on the logo, the user can go back to the homepage of the website.
• Search field: a box where the user can type keywords to look for specific content within the website.
• Breadcrumbs: a series of links that shows the path that the user has followed from the homepage to the current page.

 

Addie Is Drafting A Description For The About Us Page Of Her Bakery Website. Which Do You Think Works Best?

• (A) Our business is driven by your vision and objective – to commit to sustainable, local produce that engages with and builds community spirit.
• (B) Love cake? So do we. Here at Knead to Know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.
• (C) We are the best bakers in town. Just like that!

 

Explanation: This option works best because it:

• Captures the attention of the readers with a catchy and relatable opening question .
• Communicates the main value proposition of the bakery – its passion and reputation for creating delicious baked goods .
• Uses simple and clear language that conveys the personality and tone of the brand .
• Includes relevant keywords (e.g., cake, cookies, bread) that can help with SEO (Search Engine Optimization).

The other options are not as effective because they:

(A) Our business is driven by your vision and objective – to commit to sustainable, local produce that engages with and builds community spirit. – Incorrect

• Lacks a hook or a headline that can draw in the readers.
• Sounds vague and generic – it does not specify what kind of business it is or what kind of products it offers.
• Uses jargon (e.g., vision, objective, sustainable) that may confuse or alienate some readers.

© We are the best bakers in town. Just like that! – Incorrect

• Sounds arrogant and unsubstantiated – it does not provide any evidence or reason why they are the best bakers in town.
• Lacks detail and differentiation – it does not mention what kind of baked goods they make or how they stand out from their competitors.
• Uses informal and slang language (e.g., just like that) that may not suit the tone or image of the brand.

 

Addie Is Investigating How To Create Business Websites For Her Local Bakery Business. She’s Trying To Get Her Head Around How Websites Work. How Good Is Your Tech Knowledge? Can You Check The Facts For Addie?

 

Q.1 – An IP address is made up of a string of numbers that can be located by any device connected to the internet.

• (A) True
• (B) False

Explanation: An IP address (Internet Protocol address) is a unique identifier that consists of a string of numbers separated by dots (e.g., 192.168.0.1) that can be used to locate any device connected to the internet. Each device has its own IP address that allows it to communicate with other devices over the network.

 

Q.2 – A browser figures out where online content is hosted and displays it to the user.

• (A) True
• (B) False

Explanation: A browser (or web browser) is a software application that allows users to access and view online content such as websites, images, videos etc.. A browser figures out where online content is hosted by translating the domain name (e.g., www.bing.com) into an IP address (e.g., 204.79.197.200) using a service called DNS (Domain Name System). The browser then sends a request to the server that hosts the content and receives a response with the HTML code and other resources that make up the web page. The browser then interprets and renders the code and displays it to the user.

 

Q.3 – Every website is hosted on a server.

• (A) True
• (B) False

Explanation: A website is a collection of web pages and other elements that are linked together to form a larger, structured document. A website is hosted on a server, which is an internet-connected computer that stores and delivers web pages and other resources upon request. A server can host one or more websites depending on its capacity and configuration.

 

Q.4 – When users navigate to a website it is known as ‘hosting’.

• (A) True
• (B) False

Explanation: Hosting refers to storing and delivering web pages and other resources upon request, not navigating to them. When users navigate to a website, they are accessing or visiting it through their browsers.

 

Addie Runs A Local Bakery. After Getting The Business Up And Running Over The Last Six Months, She’s Now Ready To Create A Digital Presence. What Do You Think Addie Should Set Up First: A Social Media Profile Or A Mobile App?

 

• (1) Social Media Profile
• (2) Mobile App

 

Explanation:

A social media profile is a better option for Addie to set up first than a mobile app for several reasons:

• A social media profile is easier and cheaper to create and maintain than a mobile app. Addie can use free or low-cost tools and platforms to create and manage her social media accounts without needing much technical expertise or resources.
• A social media profile can help Addie reach and engage with more potential customers than a mobile app. Social media platforms have large and active user bases that can discover and follow Addie’s bakery through recommendations, hashtags, reviews etc. Addie can also use social media to showcase her products, share customer testimonials, offer discounts and promotions, interact with followers etc., which can increase her brand awareness and loyalty.
• A social media profile can help Addie drive more traffic to her website or physical store than a mobile app. Social media platforms allow Addie to link her website or store location in her bio or posts, which can encourage users to visit her online or offline channels. Social media platforms also have features such as stories, live videos, reels etc., that can create urgency and excitement among users to check out Addie’s bakery.

A mobile app may not be the best option for Addie to set up first because:

• A mobile app requires more time and money to develop and update than a social media profile. Addie would need to hire developers or use third-party services to create and maintain an app that works well on different devices and operating systems. She would also need to pay fees for hosting, security, maintenance etc., which can add up over time.
• A mobile app may not attract as many users or downloads as a social media profile. Users may not be willing or able to download an app for every business they are interested in, especially if they have limited storage space or data plans on their phones. Users may also prefer using familiar and convenient platforms such as social media rather than switching between different apps.
• A mobile app may not offer much value or differentiation for Addie’s bakery compared to a social media profile. Unless Addie’s app has unique features or benefits that cannot be replicated on social media (such as online ordering, delivery tracking, loyalty programs etc.), users may not see the need or incentive to use it over other options.