CertificationAnswers

 

When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.

 

• ‘Objective’

 

• ‘Automation Triggers’

 

• ‘Strategy’

 

• ‘Tactic’

 

• ‘Mission’

 

 

If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:

 

• Google Ads Experience

 

• Facebook Ads Manager

 

• Twitter Ad Cards

 

• YouTube’s Video Ads Manager

 

• Facebook’s Universal Campaign-type

 

 

When drafting your social media posts, always aim to end them with a clear:

 

• call for attention

 

• None these

 

• call-to-action

 

• Cry for attention

 

• outline of a product or service

 

• Buy Now button

 

 

Which of these is NOT a best practice for sharing content on social media?

 

• re-post content frequently so it can be seen at the optimal times in every timezone

 

• encourage employees to share content on their social profiles

 

• vary your content

 

• brainstorm headlines and captions that are clear and attention-grabbing

 

• use tools to pre-schedule or auto-schedule your messages

 

• incorporate visual content into your posts when possible

 

 

LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users’ LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:

 

• Inbox Conversions and Awareness

 

• Dynamic Ads

 

• Sponsored InMail

 

• Direct Message Ads

 

• Personalized Messaging

 

 

If your new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?

 

• Tweet Engagement

 

• Awareness

 

• Twitter Ad Card

 

• Followers

 

• Conversion