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__________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials, the amount of user generated content being produced by your community, and/or or the number of third party blog posts about your brand.

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__________ is a community-building metric that refers to loyalty and advocacy for your a brand by its social media community. Some ways this metric can be measured include positive testimonials, the amount of user generated content being produced by your community, and/or or the number of third party blog posts about your brand.

 

  • Community engagement

 

  • Sentimentality

 

  • Growth

 

  • Crowd voice

 

  • Brand love

 

 

Let’s say you’re want to create an Instagram Ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?

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Let’s say you’re want to create an Instagram Ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?

 

  • Facebook Ads Manager

 

  • Google Ad Words

 

  • Instagram Ads Manager

 

  • LinkedIn Ads Manager

 

  • Boosting Options in the Instagram App

 

To grow an online community, some organizations start their own LinkedIn groups, rather than joining existing public or private ones. When doing so, it’s good to have a designated community manager in place. What are two things this community manager should do, as part of their responsibilities?

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To grow an online community, some organizations start their own LinkedIn groups, rather than joining existing public or private ones. When doing so, it’s good to have a designated community manager in place. What are two things this community manager should do, as part of their responsibilities?

 

  • ensure posts from group members are helpful and engaging to other community members, and not just self-promotional

 

  • be a leader from within the company such as the owner or CEO

 

  • be willing to interact in the group using their personal LinkedIn profiles

 

  • be able to engage online outside of work hours

 

  • understand SEO strategy and apply it to the posts they write

 

If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.

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If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.

 

  • Ads Manager

 

  • Ads Dashboard on your Business Page

 

  • Marketplace

 

  • Ad Experience

 

  • Help Center