CertificationAnswers

Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section of the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?

 

• Ask a series of questions to better understand the new idea; then, strongly recommend that all new ideas be considered and built after the initial launch pad goes live.
• Talk to your team about the effort required to implement the client’s new idea. Then slide the launch date back the required five days to implement the new idea.
• They should wait to mention any new ideas until after the first six months because the launch pad and first six months of the continuous improvement cycles are already planned out.
• Include the new section into the initial launch pad because the client promised to quickly get you great content for the section.

 

Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

 

• Educating and reminding the client that your team will be removing the vast majority of the content from their website.

 

• Recommendations for regular bi-monthly action item check-ins with the client’s CEO.

 

• Educating and reminding the client that the launch pad is simply the starting point and the team will continue working on anything that doesn’t make the initial launch

 

• All of these should be incorporated into conversations early and often.

 

 

Imagine your agency specializes in Growth-Driven Design strategy and user experience. You have partnered with another agency to help with the development work on the HubSpot CMS. As a strategist and project manager, which of the following is critical for you to establish before you start a new launch pad website project?

 

• Sync work time blocks with both the client and the development partner.

 

• Collect the yearly game plan from each department head at the client’s company.

 

• Create a detailed twelve-month roadmap to present each deliverable with the CEO.

 

• All of these are important.

 

 

Which of the following is NOT a client service outcome in the launch pad stage?

 

• Remove as much content as possible without damaging the client’s search rankings.

 

• Create a client-specific approach for a quick, high-quality website build that keeps the client happy.

 

• Keep the site build within scope.

 

• Balance what your client wants with their users’ needs.

 

 

Based on the training, which of the following is the most important consideration when building a launch pad website?

 

• Speed – Building the launch pad quickly so you can avoid the risk of over-designing and start collecting real-user data to make more informed decisions.

 

• Quality – Spending the time and energy to execute the launch pad website with excellence and make it.

 

• Client happiness – Tailoring the process and schedule to create an extraordinary experience for all of the client stakeholders.

 

• These are all important – The goal is to find the right balance between each element.

 

 

Your agency finds that you’re continuously being pulled into implementing updates on the website, leaving no time for proactive continuous improvement. The client is open to learning the skills and tools required to make the updates. However, they have no idea what they should learn. Which of the following should be done to help the client start taking over all updates on the website?

 

• Periodically send the client exercises to practice to help them take over the updates.

 

• Create a client skills development plan that outlines various skills in the order that they should learn them over time.

 

• Send them a list of ten resources they can use to learn more about the tools you’re using with their website.

 

• Give them access to the tools and explain the help documentation and support team are great if they have trouble making the updates.