CertificationAnswers

Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.

 

• short weekly digest, after an action item is completed, bugs and issues with the newly launched action item

 

• short weekly digest, at the beginning of the week, exactly what is going on in the engagement

 

• short weekly digest, after an action item is completed, the experiment results

 

• detailed report, each week, the roadmap for the rest of the quarter

 

 

Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

 

• Show the progress and impact your agency is making on the client’s business.

 

• Help keep everyone, including the client, accountable to executing work.

 

• Facilitate good communication and transparency between the team and client.

 

• All of these are correct

 

 

 

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?

 

• “Who needs to be involved in developing this video?”
• “Help me understand how this directly impacts our goals.”
• “Can you send me some examples to better understand what you’re looking to create?”
• “Where else could we use this video to help promote the brand?”

 

True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.

 

• False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
• True – Implementing hacks helps your team save time and drive big results.
• False – Although there will be some easy-to-implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time — not quick hacks.
• True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks” as possible is a great strategy to do that.

 

Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

 

• “No problem. Our team will compile a list of the action items we plan on implementing and send them over for your review and approval.”
• “We always want to be working on the most impactful items. Because the business changes and we are continuously collecting data and new user learnings, it is impossible for us to know what will be the most impactful items to work on three or six months from today. I’m happy to send you the current road map that details the next two months and then high-level direction after. Also, these are always subject to change.”
• “Our goal is to implement the highest impact action item at any given time. To do this it can be difficult to know exactly what we plan on implementing each month, however, we can make an exception this time and see how it goes. We will send over a list of all of the action items for the next six months.”
• “Because you are reaching the end of your engagement, we will likely shift our focus towards inbound marketing. We can send you list of the deliverables from our inbound marketing engagements and we can schedules a call to discuss further.”

 

Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?

 

• Build an impressive wishlist and roadmap full of high-impact ideas.

 

• Continuously be searching for and implementing as many best practices and hacks as possible to drive month-over-month big wins.

 

• Keep the client focused on growth, not shiny objects.

 

• Balance multiple Growth-Driven Design client engagements at once.