CertificationAnswers

Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________

 

• have higher unsubscribe rates.
• trigger better sales.
• align with the content for coupons in the email.
• not sound like the email is coming from a real person.

 

Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.

 

• consideration

 

• awareness

 

• decision

 

• acquisition

 

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.

 

• set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating

 

• set the right template for your emails to send the most contextual message to the appropriate segments

 

• set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value

 

• set the right foundations to send your transactional emails at the right time

 

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

 

• at the right time equals success.

 

• at the right time equals sending.

 

• at the right term equals successful sending.

 

• at the right test equals success.

 

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.

 

• contacts

 

• goals

 

• segmentation

 

• personalization

 

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

 

• Treating your contacts the way you want to be treated and showing them value

 

• Contact management and segmentation

 

• Lead rotation for handoff to sales

 

• Only top-of-the-funnel contacts