CertificationAnswers

 

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

 

• True

 

• False

 

 

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

 

• False

 

• True

 

Conversion optimizer works by

 

• A/B testing your landing page for higher conversion rates

 

• Automatically adjusting bids keywords as well as other dimensions in a campaign

 

• Automatically finding targeting that will be more likely to convert into users

 

• Running your campaign during hours where users will be more likely to convert

 

Which is not an example of a dimension?

 

• Days of the week

 

• Visitors

 

• Devices

 

• Cities

 

If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

 

• $2

 

• $0.2

 

• $0.02

 

• $0.002

 

 

How much budget should you set when launching your universal app campaigns?

 

• 50 times that of your target cost per installation

 

• 25 times that of your target per cost installation

 

• The most you’re willing to lose to gather stats until you’re profitable