CertificationAnswers

 

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs

 

• False

 

• True

 

Ads for Universal App Campaigns are created

 

• Automatically in the Merchant Center

 

• Automatically from the Google Play store listing

 

• In the Google Ads UI

 

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

 

• banner, identical

 

• text, different

 

• text, identical

 

• banner, different

 

Which example of display targeting is not one that targets users by content?

 

• Remarketing

 

• Contextual Targeting

 

• Targeting Topics

 

• Placement Targeting

 

How many ad sizes are there on the GDN?

 

• 20

 

• 10

 

• 30

 

• 25

 

 

True or false? Frequency capping sets limits on how many times the same person can see an ad.

 

• True

 

• False