CertificationAnswers

 

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

 

• True

 

• False

 

 

 

Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

• 900%
• -1000%
• 1000%
• -100%

 

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

• +900%
• -1000%
• +1000%
• -100%

 

What are benefits of Syndication? Choose all that apply.

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can serve video ads.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.
• All of the above

 

What is the main benefit of syndication?

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can reach more customers through a growing network.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.
• All of the above

 

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

 

• Clicks
• Impressions
• Position
• Click-through rate
• All of the above

 

 

 

 

You can adjust your bidding so budgets will go toward the best performing devices and ads.

 

• True

 

• False

 

 

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

 

• True

 

• False