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Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

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Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

 

Mastheads

 

Bumper ads

 

TrueView ads

 

Google Preferred

 

Explanation:

 

TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places.

  • Viewers must choose to watch TrueView video ads, so you know they had some interest.
  • TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations.
  • TrueView ads can appear on YouTube and video partners on the Google Display Network.

Read more here:

 

What is Google’s programmatic buying platform?

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What is Google’s programmatic buying platform?

 

  • AdWords

 

  • Google Analytics

 

  • DoubleClick Bid Manager

 

  • YouTube

 

Explanation:

 

DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

Read more here: https://www.thinkwithgoogle.com/intl/en-apac/tools-research/programmatic/doubleclick-digital-marketing-platform/

 

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

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Maria wants to make sure and share her video ads when her target audience is most likely to view them!

When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

 

  • Mobile and Tablet options

 

  • Scheduling and Delivery

 

  • Budget

 

  • Bidding

 

Explanation:

 

Schedule: You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.

You can use the ad schedule to:

  • Specify certain hours or days of the week when you want your ads to show.
  • Set bid adjustments to increase or decrease your bids for specific days and times.

Read more here: https://support.google.com/google-ads/answer/2404244

Delivery: A setting that determines how quickly you want Google to use your budget each day: either spread throughout the day (standard) or more quickly (accelerated). This setting affects when during the day your ads are likely to show.

Read more here: https://support.google.com/google-ads/answer/37672

 

How do incremental bids affect the display of your ad?

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How do incremental bids affect the display of your ad?

 

  • They trigger the display of your ad when terms in your keyword appear in any order in the search query.

 

  • They cause a word or phrase to be inserted at display time into the ad.

 

  • They affect the number of times your ad is displayed in a given month.

 

  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

 

How do incremental bids affect the display of your ad?

 

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

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As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.

What amount should you enter in the campaign budget field when using the Daily Standard option?

 

  •   50

 

  •   100

 

  •  500

 

  •   1000

 

As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You're willing to spend a maximum of $5,000 on this campaign for the month.

 

What’s the first step when determining the right video solution for your campaign?

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What’s the first step when determining the right video solution for your campaign?

 

  • Find the KPIs that measure your goal

 

  • Determine your campaign goals

 

  • Choose the video solution that drives that goal

 

  • Optimize your campaign

 

Explanation:

 

The first step is determining your goal. You should first identify your marketing objectives. Understand what you want from this campaign, awareness, consideration or action like sign-up, subscription, or purchase. Then choose the KPIs that measure your campaign’s impact on your marketing objectives.

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