CertificationAnswers

How can you effectively measure which content resonates with subscribers?

 

• Use the Comments report and filter for comments from non-subscribers.

 

• Use the Watch time report overlayed with the comparison metric “audience preference”.

 

• Use the Subscribers report and select “Subscribers lost” for the last 30 days.

 

• Use the Watch time report overlayed with the comparison metric “subscribers”.

 

Which is not an example of a measurable question that you can ask during a channel assessment?

 

• Does the audience demographic on the channel’s latest video series match the expected demographic?

 

• What percentage of our viewers come from mobile devices?

 

• What should we do next on our channel?

 

• Which groups of videos are being watched the most by subscribers?

 

Which is a good example of a mission statement for a YouTube channel?

 

• Bring the most delicious food content around — with features, explainers, animations, recipes, and much more.

 

• Efficiently provide access to high-quality services as well as endeavor to proactively embrace best-of-breed deliverables.

 

• Give people a voice and a chance to succeed, bring them together, and show them the world.

 

• Make great content that everyone will love and share.

 

If a serious news channel has a mission to “shine a light on underreported stories around the globe,” what might it want to feature in its channel trailer?

 

• A request for subscribers to provide funding for new content

 

• A message to political leaders to reform government

 

• An amusing interview with reporter outtakes

 

• Video clip examples of these underreported stories and a call-to-action to subscribe

 

What is the recommended first step in a channel assessment?

 

• Develop a roadmap for growing a channel and business on YouTube

 

• Ask important questions to uncover key learnings about a channel

 

• Experiment with two different programming strategies to see the results

 

• Collect and analyze subscriber data from YouTube Analytics

 

What action could you take to optimize content if you see repeated dips in your audience retention curve?

 

• Review the content around the dips and consider eliminating or shortening elements that consistently result in dips and declines.

 

• Edit the video so it ends at the initial dip.

 

• Ensure the title, thumbnail, and description reflect the video content.

 

• Create more videos similar to this one, since this is regarded as the ideal audience retention.